化妆品和香水营销和管理 顶石 研究 Presentations
The capstone project reflects the partnership between industry and the classroom. Working in teams, graduating students develop an innovative, in-depth, interdisciplinary 对战略主题的处理方法. 他们把研究结果展示给一组教员 行业专家在行业赞助的活动上.
The 2023 capstone presentations of "the beauty industry's think tank" featured six months of global re搜索 done in emerging markets such as the United Arab Emirates and India and detailed ways to adapt beauty brands for the future and go-to strategies 驾驭人才.
This re搜索 aims to identify new drivers of growth for beauty brands by analyzing future predictions and behaviors to develop foolproof strategies that will engage 未来十年的全球消费者.
This re搜索 provides a comprehensive overview of the current state of the beauty industry in terms of attracting, retaining, and growing talent, as well as incorporating critical practices through case studies across industries and marketing.